My research interests include marketing-management, strategic retailing, the integration of real-world project and fieldwork experiences into the classroom, trends in effective pedagogy, and best practices in post-secondary marketing education. My publications include work on student attitudes toward a number of factors in teaching, such as guest speakers, social media and team projects.
Student Perspective Online Traditional News Sources (pdf 1280 K)
Student Attitudes Study Skills (pdf 260K)
Student Attitudes Team Projects (pdf 300K)
Student Attitudes Faculty Advising (pdf 300K)
Student Attitudes Oral Presentations (pdf 270K)
Student Attitudes Social Networks (pdf 350K)
Star-Gazette 3/27/05 (pdf 1000K)