Marketing Planning

Gannett-Tripp Library home page: http://www.elmira.edu/academics/library.shtml

Print Resources

Beacham’s Marketing Reference
REF HF5415 .B379 1986 (2 v.)

Consumer USA
REF HC101 .C744 2002

The Lifestyle Market Analyst
REF HF5415.33 .U6 L54 (2002)

Market Share Reporter: An Annual Compilation of Reported Market Share Data on Companies, Products, and Services
REF HF5410 .M35 2003

Sourcebook for ZIP Code Demographics
REF HA 203 .S66 2003

Secondary Data — Statistics

Statistics Resources webpage (Library home page -> Research -> Subject Pages -> Statistics Resources)

FedStats (www.fedstats.gov): Portal for statistics produced by over 100 U.S. Federal agencies

U. S. Census Bureau (www.census.gov): Information on population, income, geography, business, and maps

The American Fact Finder (http://factfinder.census.gov/): Quick access to Census information for counties and municipalities.

STAT-USA (http://www.stat-usa.gov/) : Produced by the U. S. Department of Commerce; contains business, economics, and trade statistics. Use limited to Library only; get password at the Reference Desk.

U. S. Economic Indicators, 1995-present (http://www.gpoaccess.gov/indicators/index.html)

Consumer Price Index (http://stats.bls.gov/news.release/cpi.toc.htm)

White House Briefing Room (www.whitehouse.gov/news/fsbr.html): Contains Economic Statistics, Social Statistics, and a link to FedStats

TIP: If you need statistics on a particular segment of the population, check organizations and research institutes that focus on that segment. Many of them collect statistics on their topic(s) of interest, and many also have websites. Use The Encyclopedia of Associations (REF-DESK HS 17 .G334) to look for these organizations. If you want to search the Internet for their websites, we suggest that you limit your search to the “.org” and “.edu” domains.

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