curriculum vitae

Statement of Purpose

My academic work combines my background as a senior executive in marketing management with quantitative research on student attitudes, to create real-world, career-building experiences for Elmira College studenadts. These experiences include regional and international fieldwork involving leading businesses, guest speakers, and team projects.

I have received a number of awards and honors ranging from a national best paper award in marketing to student recognition as evidenced by consistent top student ratings. I have established a national research and publishing platform. I am a firm believer in developing the potential of students by making education fun, collaborative, and directly applicable to a successful career.

Education

Masters of Adult and General Education, Elmira College, Elmira, New York
Masters of Business Administration, State University of New York, Binghamton, New York
Sanno Institute of Business Administration, Sanno College, Tokyo, Japan
Bachelor of Arts, King’s College, Wilkes-Barre, Pennsylvania

Honors

Received the Josef Stein Award for Excellence in Teaching, Research and Service to the College, Elmira College, 2009
Received Marketing Management Association Education Award, Best Paper in Marketing Education, Chicago, Illinois, 2006
Appointed member of the Outstanding Young Women of America
Appointed member of Who’s Who of Academic Achievement
Appointed member of Delta Mu Delta, International Honor Society in Business Administration
Appointed member of Sigma Beta Delta, International Honor Society in Business, Management, Administration
Served as president, Sigma Beta Delta, Elmira College Chapter, 2004 – present

Professional Affiliations

Marketing Management Association, 2005 – present
Sigma Beta Delta, Elmira College Chapter
American Marketing Association, 1995 – present
Luxury Marketing Council, 2001- 2004
Direct Marketing Association, 2000 – 2004

Publications in Conference Proceedings and Papers Presented

Wolfe, A, 2010. “Online Versus Traditional News Sources: A Student Perspective”, Accepted paper presentation at Midwest Business Administration Association (MBAA) International Spring Conference and paper in press to be published in the proceedings of the Marketing Management Association (MMA) 2010 Spring Conference, Chicago, Illinois.
Wolfe, A., 2009. “Student Attitudes toward Study Skills”, Paper presentation at Midwest Business Administration Association (MBAA) International Spring Conference and paper published in the proceedings of the Marketing Management Association (MMA) 2009 Spring Conference, Chicago, Illinois.
Wolfe, A., 2008. “Oral Presentations In Marketing Courses: Student Attitudes and Self-Assessment”, Presentation and paper published in the Proceedings in the Marketing Management Association (MMA) 13th Annual Fall Educators’ Conference, Louisville, Kentucky.
Wolfe, A., 2008. “Student Attitudes toward Team Projects”, Presentation at Midwest Business Administration Association (MBAA) International Spring Conference and paper published in the proceedings of the Marketing Management Association (MMA) 2008 Spring Conference, Chicago, Illinois.
Wolfe, A., 2007. “Oral Presentations In Marketing Courses: Student Attitudes and Self-Assessment”, Presentation and paper published in the proceedings in the Marketing Management Association (MMA) 12th Annual Fall Educators’ Conference, St. Louis, Missouri.
Wolfe, A., 2007. “Student Attitudes towards Social Networks and Learning Modalities”, Paper presentation at Midwest Business Administration Association (MBAA) International Spring Conference and paper published in the proceedings of the Marketing Management Association (MMA) 2007 Spring Conference, Chicago, Illinois.
Wolfe, A., 2006. “Students’ Perceptions of Guest Speakers in Marketing Education”, Presentation and paper published in the Proceedings in the Marketing Management Association (MMA) 11th Annual Fall Educators’ Conference, Nashville, Tennessee.
Wolfe, A., 2006. “Differences in Student Perceptions of Service Quality and Classroom Environment for Excellence in Teaching”, Paper presentation at Midwest Business Administration Association (MBAA) International Spring Conference and paper published in the proceedings of the Marketing Management Association (MMA) 2006 Spring Conference, Chicago, Illinois.

Invited Workshop Presenter

“Marketing Blunders and Successes”, Presented at the Elmira College Alumni Weekend Event, Elmira College, Elmira, New York, June 20, 2009.
“Student Attitudes Toward Study Skills”, Business Research Consortium of Western New York Spring Conference, St. John Fisher College, Rochester, New York, April 25, 2009.
“Target Marketing – Avoiding Marketing Blunders”, Presented at the Elmira College Alumni Weekend Even, Elmira College, Elmira, New York, June 21, 2008.
“Student Attitudes toward Team Projects”, Business Research Consortium of Western New York Spring Conference, Niagara University, Niagara Falls, New York, April 5, 2008.
“Student Attitudes towards Social Networks and Learning Modalities”, Business Research Consortium of Western New York Spring Conference, St. Bonaventure University, Olean, New York, April 21, 2007.
“Pros/Cons of Student Presentations and Effective Student Generated Content”, Marketing Management Fall Conference, St. Louis, Missouri, September 26-28, 2007.
“Guest Speakers and Field Trips: Bringing the Business Sector into Your Classroom” Presented at the Midwest Business Administration Association(MBAA) International Spring Conference, Chicago, Illinois, March 17, 2006.

Invited Discussant Facilitator

Midwest Business Administration Association (MBAA) International, Marketing Management Association (MMA), 2010 Spring Conference, Chicago, Illinois.
Marketing Management Association (MMA) 11th Annual 2006 Fall Educators’ Conference, Nashville, Tennessee.
Midwest Business Administration Association (MBAA) International, Marketing Management Association (MMA), 2007 Spring Conference, Chicago, Illinois.
Business Research Consortium of Western New York Spring 2007 Conference, Niagara University, Niagara Falls, New York.

Faculty and Student Activities

Representative, Elmira College Faculty Athletic Representative, 2010 – present
Chair, Elmira College Arts & Lectures (A&L) Committee, 2007 – present
Chair, Elmira College Advising Committee, 2010
Member, Elmira College Advising Committee, 2007 – 2009
Co-Advisor, Elmira College Habitat for Humanity Club, 2005 – present
Reviewer, non-tenure faculty, selected by Elmira College Faculty Review Committee, 2005 – present
Representative, Elmira College Faculty Representative, Student Senate, 2004 – present
Advisor, Elmira College Marketing Management (M&M) Club, 2004 – present
Faculty Advisor, working with students and at various Elmira College Freshman Orientation Registration events, 2004 – present
Speaker, various Elmira College Admissions and Parents Weekend events, 2003 – present
Member, various Elmira College Faculty and Administrator Search Committees, 2003 – present
Project Leader and Analyst, Advisor Survey, Elmira College Advising Committee, 2007 – 2008
Member, Elmira College Faculty Development Committee, 2003 – 2005

Faculty and Student Presentations

Speaker, Elmira College 150th (2008) Commencement Ceremony, Introduction of the Honorary Doctorate to author, journalist, and business expert Kaori Sasaki of Tokyo, Japan.
Presenter, Elmira College Faculty Advising Winter Symposium, Advising Survey Results, 2008
Presenter, Elmira College Brown Bag Seminar Series, 2007, 2008
Speaker, Elmira College 148th (2006) Candlelight Commencement Ceremony
Presenter and Co-Organizer, Elmira College Faculty Development Committee, Fall Faculty Symposium, 2004

Academic and Leadership Experience

ASSISTANT PROFESSOR OF MARKETING
Elmira College, Elmira, New York, 2003 – present

Business courses taught include Business to Business Marketing, Entrepreneurship, International Business Seminar, International Marketing, Marketing Principles, Marketing Research, Marketing Planning, Sales Principles, Sales Management, Strategic Retailing Management, and Directed Study Marketing Courses (Qualitative Research, Focus Groups, Fundraising, and Public Relations)
Developed and taught the Habitat for Humanity course in 2005, providing students with organized HFH field trips to Robbins TN, Greenville MS, and Avon Park FL, to assist in building homes for need-stricken areas.
Co-instructed a six-week humanities travel course to the United Kingdom from 2006 to 2009. Introduced students to the historical, political, economic, artistic, literary, cultural, and educational environment of the country, through a multi-dimensional focus on developments between 1783 and the present day. Students were exposed to British institutions, such as Parliament, the City of London, Oxford University, major museums, and architecture.
Received recognition and pubic relations press releases for community course work in numerous courses: Strategic Retailing Management, Business-to-Business Marketing, International Marketing, and Marketing Planning.
Developed student-business consulting projects with local area organizations including the National Warplane Museum, Trace Paper Artwork, Chemung ARC, Red Newt Cellars Inc., Greater Corning Area Chamber of Commerce, and the Food Bank of the Southern Tier, and invited numerous guest speakers from local and national businesses.

COMMERCIAL SALES/MARKETING
Steuben Glass, Corning Incorporated, Corning & New York City, New York, April 2001- April 2003

Responsible for the management of the Sales Department for Steuben’s Corning Retail, the NYC Flagship on Madison Avenue in NYC, the Direct Marketing Department, the eCommerce Department (Steuben.com), Corporate Department, and the Regional/Wholesale Accounts (62 stores).
Streamlined and re-launched a new direct marketing plan that resulted in a 37% increase after three months. Responsible for the management of a $25 million sales budget and served as manager of the profit and loss (P&L) of the entire commercial business.
Implemented, managed and coordinated 22 new regional store openings in 2002.
Led promotional, public relations, and training activities for the organization, including new product lines, new corporate phone system, detailed catalog analysis, and first official sales training program, receiving a company award for the latter.

DIRECT MARKETING
Steuben Glass, Corning Incorporated, Corning & New York City, New York, June 2000 – April 2001

Managed, marketed, and promoted the Direct Marketing department operations for Steuben. Responsible for the profit and loss (P&L) of $2.5M operation and for the entire marketing effort and fulfillment of the Steuben Direct Marketing initiatives, e.g. catalogs, postcards, etc.

REGIONAL DIRECTOR, Tri-State Region
Kaplan Incorporated, New York, New York, December 1999 – June 2000

Managed, marketed, and promoted operations for the Tri-State Region, including 21 centers in the states of NY, NJ, and CT, having total revenues of more than $30 million/year, together with leading the marketing, academic, and sales departments.
Oversaw hiring, training, human resources, and customer service operations, managing 200 full-time and 500 part-time employees and overseeing a $2.5M/year marketing budget.

GENERAL MANAGER, Upstate New York
Kaplan Educational Center, New York, New York, 1995- February 2000

Managed, marketed and promoted operations for Albany, Binghamton, Buffalo, Ithaca, Rochester, Syracuse, and Troy centers, including top five revenue-producing centers in the Tri-State region. Created first community outreach program and oversaw national launch of first college representative program. Managed 20 full-time and over 200 part-time employees.

DIRECTOR

Kaplan Educational Center, New York, New York, 1993- 1995
Managed, marketed and promoted operations for the Ithaca center, managing three full-time and over twenty part-time employees.

Interests and Community Outreach

Board of Directors, Southeastern Steuben County Habitat for Humanity, 2005 to present
Instructor of exercise classes, e.g. Spinning™, X-Biking™; AFAA™ Fitness Instructor, 2000 to present
Participant in Sprint Triathlons, Olympic Triathlons, and numerous running events
Interests include photography, art, and cooking